EMBRACE TECHNOLOGY

FOOTJOY INTRODUCES THE MOST TECHNOLOGICALLY ADVANCED GOLF SHOE EVER

	Boa® Lacing System
	Each pair of ReelFit shoes uses nearly two feet of adjustable steel micro-cable and a proven dial system, ensuring the ultimate fit will not loosen during the round. The Boa Lacing System can be found in several high performance footwear categories outside of golf, including the leading ski boots and snowboard footwear. Boa Technology is exclusive to FootJoy in the golf industry. One of the many benefits of the system is ease-of-use; just turn the dial on the back of the shoes to tighten, and pull out the dial for quick release and removal of shoes.
	"We are very excited to be at the forefront of this unique technology breakthrough in golf shoe innovation. FootJoy ReelFit is the first product to market in Australia and around the golfing world to offer a revolutionary lacing system that delivers outstanding customised shoe fitting. Once golfers experience the benefits of the BOA Lacing System, their expectations will to be raised to a new level for product performance," said Andrew Reed, Product & Marketing Manager, Acushnet Australia.
	In addition to the unique lacing system, ReelFit shoes are loaded with several other features including: premium waterproof ECL Leather by Pittards of England, full leather linings, cushioned PU Fit-Beds, and GelCollar with IntelliTemp cooling. ReelFit's high-performance TPU Outsole is sculpted to offer tremendous stability throughout the golf swing and the strategically placed OptiFlex Technology under the forefoot allows for extra flexibility.

On the PGA Tour, many players have already tried, tested and chosen the great fit and exceptional stability ReelFit provides, including Davis Love III and the PGA Tour's 2nd longest driver, J.B Holmes.	"ReelFit's unique BOA Lacing System enables the shoes full grain leather upper to be customised to the exact fit and comfort the golfer prefers, a fit that laces simply can not achieve. The system envelops the golfer's feet providing the most consistent fit, in turn creating an extremely stable hitting platform," noted Reed.